To drive increased footfalls and in-store sales across Vision Express’s 160+ offline-only locations in India, which had seen a decline for 24 consecutive months due to rising e-commerce competition and new market entrants.
We went beyond conventional tactics, such as landing pages, social media, BTL, and print ads, to innovate at the intersection of location and intent. Partnering with Google, we launched a localized marketing solution that used proximity-based triggers to deliver the right message to the right person, at the right time. We optimized all store listings on Google My Business, rolled out store-specific visit campaigns, and delivered personalized ads based on user location. These were served across YouTube, Google Display Network, Google Maps, and other apps. With hyper-local targeting, we reached high-intent users near store locations, bridging online engagement with offline foot traffic.
