At Team Pumpkin, digital marketing strategies are tailor-made so as to fit the business goal and aim of the brand. They vary as per the requirement, be it to reform brand identity, to attract more prospects, to attract sales, to increase engagements. There are various strategic approaches that are curated and mapped in order to get the desired result. These include search engine optimisation (SEO), Pay per click (PPC), content marketing, email marketing, video marketing, Public relations, social media marketing, and much more.
Team Pumpkin offers a pool of digital marketing services and offers a 360-degree approach for brands to boom digitally. These include:
We live in a time where there are more devices connected to the internet than the number of humans on Earth. In such digitally booming times, it’s hard to ignore the digital world. Every brand is trying to build its online presence and realising the importance of online reputation. Digital marketing services can completely transform one’s business, as one idea when backed up by powerful tools, holds the potential to go viral and achieve massive engagement. Hence, hiring a good digital marketing agency is not an option, but a need now.
Currently, people use online services more than other traditional media. Hence, digital marketing services help target the audience through social media, emails, Whatsapp, and other digital platforms. With Team Pumpkin, you can drive sales, brand awareness, global reach, engagement, and conversions. Apart from this, we help you track & measure your performance, as well as build trust and personalisation with the audience across all platforms.
Team Pumpkin indulges in various digital marketing activities so as to provide the best online marketing for a brand. These activities include studying the insights & marketing research, selecting the target market, building customer experience & ORM, selecting the right platform, search engine optimization (SEO), Search engine management (sem), and pay per click (PPC).
Brand awareness in digital marketing includes building a brand identity and amplifying its reach amongst the target audience. It includes making people well-acquainted with the services, products, and values of the brand.
Digital branding introduces the brand to the audience and falls under the domain of digital marketing. It’s a strategic, creative process of developing the identity of your brand. Team Pumpkin offers holistic brand building along with online reputation management (ORM) services, that not only make people aware of your business but assure to keep them happy.
Digital marketing is leveraging the power of the internet to hike up business and build brand awareness. It involves marketing on all digital platforms including social media, email, SMS, website, apps, and more, to promote products and services. One can easily target their audience and amplify reach using digital marketing services.
Today every brand or business needs digital marketing services, so as to expand its reach and stay relevant in the market. More than expanding business, online presence has now become a matter of credibility. As, having a social media presence, website or app instills trust in the users.
Performance marketing helps marketers to optimise their campaigns better by tracking the success rate. Thus, overall performance marketing aids marketers to plan better in various areas like target audience & budget. Apart from that, it promises a high return on investment (ROI), and an increase in conversions, which leads to higher chances of achieving the set target.
A performance marketing agency offers services specialised services using analytics to track and report the results. It includes measuring conversion, sales, leads, impressions, feedback, and more to help plan better for upcoming campaigns.
Performance marketing agencies work on data & analytics, and offer results to track the overall performance of a campaign or a brand. With Team Pumpkin, one can get accurate data-driven results backed up by a strategic plan that helps elevate the campaign. Crisis management and ideation act as pillars of performance marketing, and through these, we help brands achieve the set goal.
While there are separate agencies that only focus on performance marketing, digital marketing agencies like ours also offer this service. Although the objective and services remain the same in both, as they work towards providing measurable results.
Digital marketing agencies incorporate all the services & platforms they manage to provide performance marketing services. It includes Google, LinkedIn, Twitter, Instagram, and more.
Team Pumpkin curates the performance marketing strategy depending on your unique business goals and demands. We offer accurate data-driven results tracking the sales, conversions & engagement, and provide brands with tailor-made campaigns & ideation as required. The needed steps in the right direction not only help build the community & hike up sales but also is beneficial in crisis situations.
Yes, we are an integrated marketing agency offering 360-degree solutions for all digital marketing needs including Search engine optimisation (SEO) services. It helps give tailored results as per the business requirements and up your business ranking in this competitive digital era.
one can start SEO by deep market research and learning SEO tools. Though, It’s advisable to hire a good digital marketing agency for search engine services, as it requires continuous efforts and time.
The basic steps that search engine optimisation involves are:
Search Engine Optimisation services or SEO services are the perfect way to bring your clients to you. It helps the business get a dedicated set of clientele who search exactly what the business offers. With the right SEO, any business can boost traffic, increase the visibility of the brand and help customers get the right results after they have searched for anything.
Google uses various parameters to rank your websites to be listed on the first page of its search results. The more page authority you have, the better you will rank. A thorough and transparent SEO practice helps your website in getting the desired result of ranking on the first page of Google search. It is important to note that you should keep away from black hat SEO practices, which may result in getting your websites penalized from the Google ranking algorithm. Our SEO practices are in accordance with Google’s policy and in-sync with their updated algorithm.
SEO is all about getting quality web traffic. Google is now synonymous with Search. In this case, you need to ensure that whenever people are searching for a product/service that you offer, people come to know about you first. Therefore, Search Engine Optimization is the technique of inserting those keywords into your web content that most people use for searching. This will ensure that your content is thrown up much before others so that you have an edge over your competitors. SEO is both paid and unpaid.
Mostly all digital marketing agencies provide SEO services, and hence other services also.
Team Pumpkin offers a pool of digital marketing services and offers a 360-degree approach for brands to boom digitally. These include digital strategy consulting, search engine optimisation (SEO), social media management, mobile app development, web development, content marketing, Pay per click (PPC), and public relations.
The best SEO company is the one that ensures that all parameters of SEO services are taken care of through the services they provide. It involves analyzing the web data, thorough keyword research, producing long & rich value content, optimising on-page SEO, optimising off-page SEO, optimising the website for mobile, speeding up the pages, and getting quality backlinks. The aim remains to increase the ranking and drive the maximum traffic to the website.
PPC or Pay Per Click is a model of internet marketing that lets the advertiser pay every time someone visits their ad. This works as easily as ABC. All you need to do is set a budget for your ads and pay when someone clicks these ads on platforms like Google or Facebook.
Search engine marketing (SEM) involves various steps and stages that help your paid campaign rank the highest in web results. Once the budget is set for the Adwords, the keywords are optimised and if someone puts a set of keywords, you are to pay if they click on your ad. This also goes hand in hand with the content and the message that you are sending across but what is sure is that you will have someone click your ad. By using SEM services, engagement is guaranteed and it is also relevant because people who are interested will surely click
SEM has a lot of benefits:
Search Engine Marketing (SEM) is a digital marketing strategy to grow online web traffic and grow businesses through paid advertising. It allows targeting the intended audience while increasing the visibility of a website in search engine results pages (SERPs).
Content marketing may not be a direct mode of sale, but it creates the presence of the brand on various platforms and in ways that consumers are intrigued & forms a connection with it.
Content marketing can help a brand in various ways, like:
There are various ways in which content marketing can be done. This includes blog posts, infographics, white papers, photo essays, look books, videos, podcasts, webinars, emails, tools & templates, interviews, Q&A sessions, and more. Content marketing is truly limitless and a good strategy can transform a business completely.
Content marketing works by providing the consumers with valuable information along with adequate promotions & strategies. There are various steps included in the content marketing process.
Content marketing has now become a crucial part of building a brand’s online personality. It is crucial for building trust, generating leads, and cultivating customer loyalty. Good and strategic content marketing can elevate a brand’s business and hike up the engagement level of its consumers.
Content strategy forms the foundation of content marketing. Without a strong strategy, content marketing can fall apart. Hence, the content strategy helps form a map and act as a blueprint for successful content creation as well as elevating business with the right targeting
According to studies, 70% of people learn about companies through articles or other content pieces and are in fact less responsive to traditional advertisements. Through content marketing, one can’t only help increase the engagement rate but also gain the trust of the readers. Since these days people like to first search about a brand, go through the content of various other competitors, and then make an informed decision for their purchase or services.
There are various challenges faced during content marketing, including, production of high-quality content, maintaining consistency, prioritising the content, understanding buyer personas, measuring the ROI, producing the content in different formats, choosing the right channels, curating effective strategy & targeting, and more. However, with the right strategy along with a team of experts who hold deep knowledge about the markets and produce quality content, we are able to overcome all these challenges.
Our team possesses a deep understanding of the market and conducts research before formulating the content strategy, which is then followed by high-quality content creation. There are various steps included in the whole lead generation process which includes, developing a marketing blueprint, identifying & targeting the right audience, creating convertible & value-added content, following up with potential leads, and continuous follow-ups.
A content marketing persona is a sketch of an ideal customer who would benefit the most from a certain piece of content. Mapping the consumer persona requires adequate knowledge of the market, audience, the digital domain, and an understanding of buying psychology. Our team of content marketing experts follows a few key steps to map out a perfect consumer persona. These steps include envisioning the ideal customer, considering the obstacles & doubts they may develop, characterising their role in the business cycle, filling up the personal communication, mapping the insights & strategic goals, and hence creating a model template.
A media buying agency works towards the desired goal of amplifying particular ads so that they reach their target audience and maximise their engagement rate. It involves booking spaces and time slots for different ads, campaigns, and objectives at the optimum price.
Media buying is purchasing the desirable space and time slots so that a brand can reach the target audience and various media outlets. It’s a paid form of advertising that helps assure the visibility and engagement of the ad with the set target audience. It involves a strategic multi-platform approach so as to achieve the goal.
Media buying helps a brand in various ways. Like,
Team Pumpkin uses a data-driven approach for media buying and planning services. Our team of experts is well-versed with marketing norms and hence chooses the perfectly suitable slot, timings, and platform as per the niche and goal of the particular brand.
In affiliate marketing, the link of a marketer’s page or website is put online as an advertisement, a customer clicks on that link, and conversions are tracked through which an affiliate gets the commission. These days many websites like Amazon are offering affiliate marketing programs. Such programs can be utilised to their full capacity with media buying and hike up the marketer’s commission value.
Social media marketing involves creating an online presence of a brand on various social media platforms. It is done through posting images, videos, and other forms of content as well as paid ads, utilising insights, and more. This helps build a brand identity, set a tone, engage with the audience, and build credibility.
We as a social media marketing agency focus on creating, organising, scheduling, and publishing the content across various social media platforms. This whole process is executed as per the strong social media strategy developed by our expert teams, which is then followed by ORM services while providing continuous support and maintaining engagement with the audiences. The next step involves insight tracking and performance management which helps us understand the outcome and work on it to brew even better strategies and hence achieve the desired goals. The whole process not only helps in engagement & building the brand presence, but instills trust amongst the audiences and hikes up the sales.
Social media shows an enhanced image of your business in front of the customers. To manage the same, a dedicated team should be appointed.
We’re living in times where people spend most of their time on the internet, and the major chunk of it involves using social media. So, there is no denying the fact that social media marketing is no more optional, but a basic need of any brand be it big or small.
Social media marketing services help a brand in various ways, like:
Social media marketing is the use of social media for the promotion of products & services while targeting them on the desired target group.
There is no one set rule of social media marketing strategy. At Team Pumpkin we curate a tailor-made strategy that fits the voice & niche of the brand, and thereby the related content is created.
The social media offerings we have include: planning the content, getting it designed, distributing it on relevant platforms, and then tracking its performance. We understand the goals and objectives that a brand has and turn them into the end result with our social media marketing skills.
Social media marketing has become the need of the hour for any brand or company. It is one of the crucial aspects of digital marketing. Due to a lot of content being published on an everyday basis, it becomes difficult for a brand to target its customers effectively. With so much already being there, how does a brand deeply penetrate into the digital world remains the question? This is when we as your social media agency can be of help. Team Pumpkin adds the human quotient to the regular content and ties it with what the brand really stands for.
Social media marketing may seem as easy as using any social media, but it involves a lot of preparation, strategy, content creation (writing & design), market research, and more. The steps that we follow at Team Pumpkin to ensure the highest quality engagement rate and developing brand awareness involves:
Social media marketing brings out the best results when it involves in-depth audience research, customised content creation to fit the target group, well-mapped time & tonality fitting the audience, and utilising moment marketing to maximise engagement & relevance.
Digital branding is an integral part of marketing currently and needs a 360-degree approach to cover all the aspects. That’s why hiring a branding agency helps give a complete package ensuring the right identity & strategy are implemented. At Team Pumpkin, digital branding includes- getting the right logo, website building, setting the brand message & tonality, Search engine optimisation (SEO), social media marketing, email marketing, online advertising, and content marketing.
Branding without digital marketing is almost non-existent. With people being on the internet 24x7, building an online presence is a necessity for any brand. Digital marketing benefits a brand in many ways, like:
Digital branding is highly effective as it is easily trackable.
Best digital marketing metrics include web traffic sources, cost per lead, web traffic leads, returning visitors, online conversion rates, lead conversion rate, click-thru rate, customer lifetime value, social media insights, and views & impressions. It may be difficult to form metrics for emotional effect but the overall numbers help gain an idea of the success rate achieved and perform better with the insights.
Although digital marketing and digital branding are fairly different from each other, they do go hand-in-hand. Digital branding primarily focuses on building communication between a company and its customer on online platforms. It’s basically a digital form of any kind of branding.
Digital branding includes creating an online presence, forming a brand identity, setting up the logo, forming the website, deciding the tonality & color-scheme, formulating the brand strategy, forming social media game plan, and more.
Online presence has become a need for any brand. With people researching everything beforehand, companies need to go digital so as to be put out in the market and forms the basis of trust in the current marketing scenario. Digital branding enhances the online identity of a brand, enhances engagement with the audiences, helps target the desired audience in a strategic way, maximise their exposure, helps for a USP, and builds better connections.
Our team of PR experts believes in it is nothing but a game of strong and positive connections. The more a brand connects on the grassroots level, the more PR it gets, the more coverage it earns. We, as a helping hand simply build the connections for the businesses and tell them how to be at the right spot at the right time. We offer various offline and online activations for our clients. Our PR activities include:
Public relations is vital when it comes to building or maintaining an online presence. Yes, content is crucial but spreading the word helps the brand build the image they want the audience & the stakeholder to perceive.
Public relations help in various ways, like:
The power of public relations is quite underrated. It’s a continuous process that makes sure a brand is seen and heard by the right people, the right stakeholders and gets etched on their minds in the most favorable manner. The whole PR process not only helps a brand to get the lime-light but decides & portrays the desired image they want the world to have of them.
Team Pumpkin’s expert public relations team has given a lot to its clients with respect to their positive image and relations with other brands as well. We have stepped into the big game by adopting different styles and strategies coupled with technological advancements to reach a large number of people.
With the whole being virtually connected, every person & business is online. Thus, require digital public relations in order to make the brand heard in the right & strategic manner. Nowadays people search online before making a purchase, hiring a service, and even going to any place. Digital public relations help a brand enhance its presence curating trust in the customers and thus hiking up sales.
Team Pumpkin is a pioneer digital public relation agency and offers tailored digital public relations solutions. We know just how to make your brand visible in the big wide world. Our experts bring a lot of field experience as to how a brand can associate themselves with an ongoing event or a conference which will also give them much-needed exposure.
This could be the beginning of great things.