To address the social stigma and career setbacks faced by new mothers in India—where nearly 50% of women leave their jobs post-pregnancy—by encouraging continued professional aspirations alongside motherhood. The campaign sought to spark conversation, inspire confidence, and drive awareness about the dual roles women can proudly carry.
Prega News launched #SheCanCarryBoth on Women’s Day 2022—an emotional campaign repositioning the brand as a champion of working mothers. It spotlighted the career drop-off challenge with hard-hitting stats, featured a heartfelt film with Sayantani Ghosh, and invited real moms to share their journeys. Amplified through brand partnerships and user-led contests, the initiative evolved into a powerful, community-driven movement.
