Driving Visibility and Sales
for Pigeon During the
Great Indian Amazon Sale

Pigeon

Objective

To maximize product visibility, engagement, and conversions during the high-competition Great Indian Amazon Sale, and ensure Pigeon’s top products stood out in a crowded marketplace, all within a one-month window.

Idea

We dug deep into Pigeon’s buyer personas to identify high-potential consumer segments and targeted them through precision-led ads. The campaign spotlighted 12 desirable products across five key categories and was executed in four agile phases. Each phase built on insights from the previous one, optimizing for high-ranking keywords, top-performing categories, and even improving underperforming product pages. With continuous refinement and strategic placement, Pigeon’s deals gained high visibility and momentum throughout the sale season.

Results

Pigeon’s products sold like hotcakes, outperforming expectations in a highly competitive sale period. The campaign delivered:

  • ✓ 200+ million impressions
  • ✓ Over 15 crore sales during The Great Indian Sale
  • ✓ ROAS of 13.82
  • ✓ 81.14% new-to-brand orders
  • ✓ 83.38% of sales from first-time customers

In the end, Pigeon didn’t just participate in the sale—it sealed the deal.