To raise awareness about cardiovascular diseases—the world’s leading cause of death—and educate the public on early warning signs, prevention methods, and the importance of regular heart checkups. The goal was to empower people to take charge of their heart health and ultimately help save up to 2 lakh lives a year through timely intervention.
The campaign “Listen to Your Heart” used a multi-platform approach to educate and engage. It launched with city-wide marathons promoting fitness, backed by a hero film emphasizing heart health. Gamified Instagram videos, YouTube Shorts, and expert Reels by CARE cardiologists spread awareness in digestible formats. The message was amplified through Hotstar ads and directed to a comprehensive microsite offering heart care insights. Every touchpoint was designed to inspire preventive action, because listening to your heart can save lives.
