The way we intake information has changed drastically over the years. Newspapers, radio, outdoor advertising and television commercials — all have a new avatar in…
Public Relations in an Ever-Changing Digital Era – Are you up to Date?
Welcome to the era of the Industrial Revolution 4.0! Driven by automation, artificial intelligence, the Internet of Things, and Blockchain, in this age, you don’t…
Thinking of conducting a Webinar? Here are the best webinar tools curated for you!
In unique times of self-isolation and quarantine, such as these, only screens have kept us connected to the world outside. Leveraging that, many companies world-over…
Live Casting Is your brand doing it right?
Live casting today has become an integral part of online marketing. It’s one of the easiest ways to connect with the audience in real-time and…
Targeting Indian Moms on Digital : Your Content Strategy
Moms these days are riding the digital wave. They own a smartphone, have social media accounts, flaunt selfies, and shop for online products. With each…
Ad Spends During Lockdown – Yay or Nay?
On 24th March, India and life for its citizens came to a complete standstill as a nationwide lockdown was announced to combat the spread of…
Will Instagram’s IGTV find its base on YouTube’s territory?
After replicating Snapchat’s features such as stories and self-deleting photo messages, Instagram now seems to be going after Google’s video-sharing & viewing platform- YouTube. There…
How can “WhatsApp for Business” help your business?
We are not going to start by telling how awesome WhatsApp is, how people are choosing it over SMS or how it has a better…
Leadership Tips for Change Management
Authored by: Himani Mishra Changing business dynamics require in-depth assessment and rapid action thereafter with a robust change management strategy for employees and management. However,…
Facebook’s Latest Changes To Set the Cash Registers Ringing For Influencers
In what one might call a mildly unsettling move for businesses and media outlets, Facebook declared in January 2018 that it would be changing its…