Did you know that as per a study by Hootsuite over 90% of the world population who have access to
India has over 500 million smartphone users and according to a Deloitte report, this number is expected to cross a
The digital marketing strategy is a dynamic creature that needs to be updated constantly based on the ever-evolving social media
As a business owner, all you want to achieve is a rise in sales revenue by expanding your customer reach.
The main weapon in the digital marketing arsenal of any brand is Content. Great content can blast off a campaign
Have you seen those ads which appear at the top of your search results when you search for any product
You can’t miss these 5 awesome facts about Public Relations. Brand building is a combination of public relations and marketing.
Influencer marketing is a popular marketing strategy that is finding demand from brands. It is set to grow to a
It is always a sweet moment when you get recognized for the quality of your work by the most prestigious
In a world driven by the internet and smartphones, the digital transformation of businesses has become a necessity as businesses
What is SEO? SEO, or Search Engine Optimization is an essential part of today’s digital world. SEO is one of
It was a prestigious moment for Team Pumpkin as they bagged the Gold at ET Brand Disruption Awards for Tata
If you have just started a business and want to take it online, this digital marketing guide is just for
As Phil Frost says, “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best
Topical advertising or momentum marketing helps to gain attention and most successful brands use this approach to cash in on
If you have a business, product, service, or anything that you would like to market, you likely have or are
Digital marketing – two words that encapsulate a whole world within them. When treading into the world of digital marketing,
With over 1 billion active users, Instagram has emerged as one of the top social media channels, if not the
Before we delve into performance marketing, let us look at advertising and digital advertising to understand how performance marketing fits
How do Content Marketing Agencies help the brands/businesses get reach on social media? We have evolved into an
Hello there! If you’re a brand, where would be the best place to promote yourself? Well, the answer is
The right content can build or break a brand’s image. It can help you establish your business as an
Favorable media publicity has always been a significant instrument in your marketing approach. It portrays your company in a
Focus on User Experience: Out of all factors, RankBrain is the third most important ranking factor for Google. It
Every day, we roughly create 2.5 quintillion bytes of data. In other words, by the time you read the first
Every day, we roughly create 2.5 quintillion bytes of data. In other words, by the time you read the
When you see a half-eaten apple logo on the backside of a mobile phone, you know it’s Apple. When
Content is everywhere. You would be surprised to know how often your decisions are influenced by what you see
A marketing strategy is made up of different elements, and some are more crucial than others. Good content is
Technology is ever-changing. As soon as a company adopts new technology, it becomes outdated within the next few months
Best Ways To Personalise Your Content For Social Media Marketing ‘Oh hello! Shuk! Shuk! Red T-shirt!’ – Have you heard
Transform Your Business With Influencer Marketing Remember the time when you thought MRF made cricket bats and it was pretty
The unprecedented 2020 brought many challenges but somehow opened the window of virtual opportunities. The efforts to adapt to the
The year 2020 was a topsy-turvy ride, yet for us, it turned out to be a season of raining
Ever heard terms like ‘lit’, ‘basic’, ‘bruh’, or ‘LMK’? These are the few words that belong to the Gen
Our CBO Swati Nathani made it to e4m PR and Corp Comm 40 under 40 winners club. ‘Things don’t
Team Pumpkin wins Silver at MMA Smarties India 2020 for Best ‘Location-based advertising’ The winning streak continues for Team Pumpkin,
Team Pumpkin has traced its footprints into international recognition, as we bag Bronze for Best Culture at the campaign Agency
Another medal bagged for the mantle! Team Pumpkin has won a gold for the Best Small Budget Marketing Campaign at
It seems like LinkedIn has now joined the Social Media bandwagon wholeheartedly by launching the feature that we have all
Adding to the already vibrant horizon of social media tools, Instagram recently introduced Instagram Guides- an interesting new feature for
With award season in full swing, Team Pumpkin had a truly successful outing at the AFAQS Foxglove Awards 2020. With
It brings us all at Team Pumpkin immense joy to celebrate our recent successful outing at the Campaign India Digital
“There are some games you don’t get to play unless you’re all in”. There are no better words to define
The way we intake information has changed drastically over the years. Newspapers, radio, outdoor advertising and television commercials — all
Welcome to the era of the Industrial Revolution 4.0! Driven by automation, artificial intelligence, the Internet of Things, and Blockchain,
In unique times of self-isolation and quarantine, such as these, only screens have kept us connected to the world outside.
Live casting today has become an integral part of online marketing. It’s one of the easiest ways to connect with
Moms these days are riding the digital wave. They own a smartphone, have social media accounts, flaunt selfies, and shop
On 24th March, India and life for its citizens came to a complete standstill as a nationwide lockdown was announced
