The world of marketing is chock-full of stellar campaigns that leave us speechless with their sheer scope and inspire us
As an ecommerce business, it is crucial to build visibility on search engines so that large groups of people can
In today’s world, where technological prowess determines how successful and relevant a business can be, it is important to have
Any organization’s marketing activities fall under the responsibility of the Chief Marketing Officer. Their primary responsibilities encompass various aspects of
What is PPC in digital marketing? Pay Per Click is a digital marketing model where advertisers pay a fee each
Today, there exist several tools for the purpose of web development, an important aspect of digital marketing for any business/
Hashtags are visible to us almost everywhere we go online, from the biggest campaigns to the smallest of posts. They
Marketing your brand/ product is not a single procedure or task that can achieve the desired results. Rather, it is
Branding is the prerequisite for any business to be noticed by people who may one day become their potential customers
Keywords are the most important ingredient in the recipe for success in search engine optimization. They are an integral part
A famous saying goes along the lines of: “the new year is here and with it comes new opportunities”. As
Have you noticed the advertisements that pop up right at the top of your search page results when you search
In today’s highly digital world, if you are not on social media, your existence is virtually non-existent. Social media is
Digital marketing is a dynamic tool that is constantly moving and evolving with the times. Brands seek the help of
The three letters that decide the fate of your content on the internet are SEO or Search Engine Optimization. This
Your website is like your calling card. Wouldn’t you like to make a great first impression on your visitors? The
B2C marketing is considered glamorous while B2B marketing may be seen as boring. This is the usual perception that most
“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.”– Robert Rose.
SEO – three letters that can change how your content appears on Google Page Rankings- yes, that’s how important SEO
3In today’s digital world, the workforce needs to possess digital competencies to improve organisational efficiency. The dependence on digital skills
CThe number of smartphone users in India was around 748 million in 2020 and is expected to hit a billion
We have seen the impact that celebrity endorsements have on a brand. Customers’ purchasing decisions have long been influenced by
As a medium of communication, you may call Email antique but the fact remains that email marketing is the most
Great content lies at the heart of every successful digital marketing campaign. The creation of excellent content should be combined
Did you know that as per a study by Hootsuite over 90% of the world population who have access to
India has over 500 million smartphone users and according to a Deloitte report, this number is expected to cross a
The digital marketing strategy is a dynamic creature that needs to be updated constantly based on the ever-evolving social media
As a business owner, all you want to achieve is a rise in sales revenue by expanding your customer reach.
The main weapon in the digital marketing arsenal of any brand is Content. Great content can blast off a campaign
Have you seen those ads which appear at the top of your search results when you search for any product
You can’t miss these 5 awesome facts about Public Relations. Brand building is a combination of public relations and marketing.
Influencer marketing is a popular marketing strategy that is finding demand from brands. It is set to grow to a
It is always a sweet moment when you get recognized for the quality of your work by the most prestigious
In a world driven by the internet and smartphones, the digital transformation of businesses has become a necessity as businesses
What is SEO? SEO, or Search Engine Optimization is an essential part of today’s digital world. SEO is one of
It was a prestigious moment for Team Pumpkin as they bagged the Gold at ET Brand Disruption Awards for Tata
If you have just started a business and want to take it online, this digital marketing guide is just for
As Phil Frost says, “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best
Topical advertising or momentum marketing helps to gain attention and most successful brands use this approach to cash in on
If you have a business, product, service, or anything that you would like to market, you likely have or are
Digital marketing – two words that encapsulate a whole world within them. When treading into the world of digital marketing,
With over 1 billion active users, Instagram has emerged as one of the top social media channels, if not the
Before we delve into performance marketing, let us look at advertising and digital advertising to understand how performance marketing fits
How do Content Marketing Agencies help the brands/businesses get reach on social media? We have evolved into an
Hello there! If you’re a brand, where would be the best place to promote yourself? Well, the answer is
The right content can build or break a brand’s image. It can help you establish your business as an
Favorable media publicity has always been a significant instrument in your marketing approach. It portrays your company in a
Focus on User Experience: Out of all factors, RankBrain is the third most important ranking factor for Google. It
Every day, we roughly create 2.5 quintillion bytes of data. In other words, by the time you read the first
Every day, we roughly create 2.5 quintillion bytes of data. In other words, by the time you read the
