A famous saying goes along the lines of: “the new year is here and with it comes new opportunities”. As cliche as it may come across, it holds true in the context of anything, especially when it comes to revamping your brand’s website as a driving force of online/ digital marketing.
Web development simply refers to creating a website that is designed to be visually appealing and designed with intention. The design aspect includes everything from the formatting layout to the colours used in visual communication, to even the kinds of fonts used to write out the content. On the other hand, the development part of this covers coding & programming, managing databases, and facilitating servers, to name but a few functions.
What makes web development a game changer
Web development is a crucial part of online marketing for a few of the following key reasons:
It helps shape your brand’s identity and authenticity online. A website is a holistic reflection of what the brand stands for, the kinds of services the brand provides, and how the brand empowers people through all that it has to offer to its customers. It is also a way of building credibility among newer audiences who learn about the brand for the first time.
It enables the brand to rank higher on search engines, thereby increasing its reach to the public. One of the key components of web development is SEO, meaning that a website has all the important keywords instilled in it for people to be able to find it easier.
It acts as an information repository. People who are looking to learn all about the brand can access the information they need on a single link. Everything they need to know about the products, how it will help them, and whether or not they should become customers – will all be addressed on the website.
It generates sales. Ultimately, a website’s key purpose is to attract visitors who will stay on the page and eventually take the call to action to make a purchase and subscribe to the brand as a customer. This is the first step to generating long term customer relationships and setting your business apart from competitors in the industry.
It facilitates two way communication. Websites allow for users to leave their feedback and ask their queries/ questions about the brand’s products & services they are interested in.
Having reiterated the basics and the significance of web development, the subsequent step is to look into some new and innovative project ideas. The following are a few to help you get started in 2023.
E-learning/ online learning: Since the advent of the pandemic, online learning has shot up in interest and demand, with brands vying for people’s attention as to what they can offer for people to be educated in something new. Having your own platform for this via your brand can help peak user interest into wanting to visit your business’ website for a reason that would provide them with substantial incentives.
E-commerce: Most internet users engage in some form of online shopping in one way or the other. Cashing in on this with a proprietary portal for people to do the same on your website can entice people into visiting. Furthermore, it can help proliferate your brand’s identity into one that has expertise in many things, like a ‘jack of all trades’.
Portfolio: A nice way of engaging audiences visually, having a portfolio can allow for a creative display of artistic assets. From static imagery to dynamic audio & video content, there’s no limit to the number of ways you can showcase your brand’s artistic flair.
Events: Featuring different kinds of events brings an atmosphere of excitement into a website. In addition to this, it is a great way of revenue generation through ticket sales and partnerships.
Reviews: As people, we love to share our opinions about different topics, especially when it has to do with the media we consume via films, series’, music, and more. Having a platform to engage and discuss with others is a fun way of connecting with one another. And building such a provision on a website significantly adds to the overall value of the website as a whole.
Jobs: Last but not the least, one of the most important things that people spend their time searching for online. People looking for jobs are always searching for what’s right for them and the relevant information that they need to know about the role, preferably consolidated in one place. Having a website design that puts it all together on a single tab can help aspirants find what they are looking for without much of a hassle.
Web development can seem like an incredibly difficult task, especially without much prior expertise and experience in the field. In such cases, opting for a company that is well-versed in web development can help achieve this vision for your brand. Team Pumpkin is one such web development company in Bangalore, India, that enables web development for brands that wish to take their online marketing to the next level. With demonstrated experience in the field, they are an apt partner for your business’ web development needs.