Team Pumpkin Wins Big at the Campaign India Digital Crest Awards 2020
It brings us all at Team Pumpkin immense joy to celebrate our recent successful outing at the Campaign India Digital Crest Awards (CIDCA) 2020. With the second-highest total point tally, Team Pumpkin has bagged 4 amazing awards!
Starting with gold for the BNatural Beverages team for Long-Term Strategy, followed by silver for the APL Apollo team for Digital Craft on Design and Navigation and silver & bronze for the Sunfeast Mom’s Magic team for Real-Time Advertising and Online Marketing respectively. One of India’s foremost authority on brilliance in digital marketing and advertising, CIDCA places great emphasis on excellence & tangible results. Not possible without the cumulative efforts of all the teams involved in each of the awarded campaigns, this win is also a celebration of the relentless pursuit of excellence imbibed by every member of the Team Pumpkin family. Humbling and exciting in equal measure, this win at the prestigious CIDCA 2020 is thus, definitely one for the books.
(Gold, Long-Term Strategy)
Celebrating the spirit of being 100% Indian, BNatural Beverages rebranded themselves in 2019-20 intending to strengthen their relationships with Indian farmers by procuring and processing 100% Indian fruit and delighting Indian consumers with fruit beverages made truly and only from the fruit pulp, not from concentrates.
With a digital strategy in place to drive the purpose of being 100% Indian into Creative Ideas (either big or small), two core solutions were devised:
Celebrating Big Moments by being inventive, innovative, imaginative & inspiring
Celebrating Small Matters by deploying 75+ Creatives with the singular message of being 100% Indian.
Click here to know more about the winning BNatural Beverages campaign.
(Silver, Digital Craft on Design & Navigation)
India’s largest manufacturer of ERW steel pipes and tubes, APL Apollo is a widely popular brand that continues to face a lack of brand and product recognition amongst the masses.
With greater brand awareness and brand recall in mind, extensive ground research was conducted, which displayed the popularity of macro-animation in UI. The research culminated in the creation of a microsite with an interactive design that users could easily explore. The interactive design ensured that the user stayed on the page and learned more. This resulted in a 100% increase in website traffic in just 15 days, accompanied by a 275.92% increase in new users and a 276.98% increase in site sessions!
Click here to know more about the winning APL Apollo micro-site.
Sunfeast Mom’s Magic
(Silver, Real-Time Advertising and Bronze, Online Marketing)
A turning point for us all, the nationwide lockdown in March, greatly impacted our consumption patterns and brand views. After a week of in-depth research and conscious social-listening, the Sunfeast Mom’s Magic team saw not only an opportunity to engage with Indian moms but also a need to cheer, enable, inspire, dedicate and support them. And thus, the 40-day long #StayStrongMoms digital campaign was born and rolled out in phases.
Bringing together celebrities, influencers and experts to entertain, educate and inspire Indian moms, live sessions were organized across the brand’s social media platforms. The sessions were accompanied by the launch of limited edition Stay Strong Moms packaging and the creation of a website to give Indian moms a platform to tell their stories and build a community. Making eyeballs turn, the campaign acquired more than 25 Cr impressions. The campaign also earned PR mentions n 12 leading digital publications and was trending on Twitter on its 8th day.
Click here to know more about the winning Sunfeast Mom’s Magic campaign.