Every day, we roughly create 2.5 quintillion bytes of data. In other words, by the time you read the first few sentences of a content piece, other users publish around a million content pieces at the same time. That means that the competition is at its peak, and it’s tough to stand out. But it’s necessary for a SEO agency to separate their brands from the others if they want to have a successful business. Here’s where SEO plays a crucial role in helping your business garner the required attention. On average, people conduct more than 2.2 million searches every single day on search engines. Hence, getting placed on the first page of the search engines could prove beneficial for your business to stand out and thrive.
What is Search Engine Optimization?
Search Engine Optimization is the practice of optimizing your content online to increase both the quality and quantity of website traffic. It creates a noticeable impact on your site’s user experience and gets your website a higher ranking on the search engine results pages (SERP) organically. SEO is all about helping search engines understand and present content. The sole purpose of a search engine is to provide you with the best search experience by producing the best results for your search.
Every day, Search engines go through millions of pieces of content to dictate which content suits your search the best. They use thousands of factors such as domain factors, backlinks, site-level factors, user interaction, algorithm rules, etc., based on which they provide the results. Advertising, social media, and other platforms generate traffic to your websites, but most of it is driven by search engines such as Google. The other mediums also require continuous funding, whereas, with suitable backlinks, keywords, and other factors, a solid piece of content can achieve better visibility. It also attracts existing and potential customers to your business.
Top “Do’s and Don’ts” of SEO
DO incorporate long-tail keywords that are relevant to the page.
DO track site metrics to monitor the site performance
DO link other relevant websites to your content
DO use analytics to measure the performance of your website
DO optimize images for SEO to improve the user experience
DON’T duplicate large pieces of external content. It doesn’t help the website.
DON’T overuse and stuff keywords in your content. It deteriorates the reading experience.
DON’T use misleading linking methods; Google might penalize you in rankings
DON’T put all of your keywords on one page. It creates competition within your content pages
DON’T try to cheat the system. It is smarter than you!
Rising media competition has fundamentally changed the ability of a SEO agency to reach a broad range of consumers. SEO is no longer optional, and not using the strategies might decrease or kill your online presence altogether. It is the perfect medium to achieve your business goals and drive traffic to your website for conversions. If you haven’t already made some SEO decisions, then now would be the right time to change your marketing strategy!