Ever heard terms like ‘lit’, ‘basic’, ‘bruh’, or ‘LMK’? These are the few words that belong to the Gen Z vocabulary. But, the foremost question here is, who are they?
Generation z, colloquially known as Zoomers is the generation succeeding Millenials and preceding the Generation Alpha. There is no exact defined age-group, but it roughly includes the ones born between 1997 to 2012. So, we can say people who currently fall under the age-group of 8 to 24 years belong to Generation Z.
This generation forms the majority of the student population, has started to join the workforce, and are expected to dominate the millennial population in the coming years. Hence, making it crucial for marketers to understand the needs & thinking process of this new generation.
The Gen Z population has grown up with smartphones and is much more exposed to a pool of information while being fueled with high-speed & social-media. They are unaware of the terms like VCR and have no clue what a floppy looks like, for them, it’s probably just the ‘save’ button. Though they are aware of things going on in the world and think very differently from the preceding generations.
So, here are few things to know about them.
Now, coming on to how Gen Z engage with brands. Social media is their most preferred channel for engaging with a brand, while e-mail, ads, and in-person interaction being next on the list, in the given order. Hence, using each platform effectively is the way to reach the Gen Z audience.
Here are some smart ways that marketers can use do to so:
Every new generation of customers brings a wave of change in marketing tactics, and now you know the correct ones for Gen Z. This so-called ‘digitally doomed’ generation opens doors to huge marketing potential by being engaging and pushing brands to create meaningful content & campaigns.
Team Pumpkin can help you curate effective marketing & PR campaigns, and hike-up your brand’s growth targeting Gen-Z. Contact us to leverage the power of digital-media with us, for this ‘mobile-first’ generation.