Focus on User Experience: Out of all factors, RankBrain is the third most important ranking factor for Google. It observes how users interact with search results and rank the content. SEO is entirely based on user experience with the site, and therefore, if the users click on a result and immediately leave the site, the site will start to lose ranking. Whereas, if the users click on a search result and spend time on the site, the site will gain a higher ranking. The key to excellent user experience is for a top SEO agency to write for the consumers first and then the search engines. This way, your priority would be to provide quality content that your audience is looking for.
Use Mobile Optimization: SEO is incomplete without mobile optimization. It plays a crucial role in providing user experience. About 70% of the audience uses mobile phones to search for content. Therefore, Google considers the mobile version of your site to be the primary version of your site. A mobile-friendly website determines a significant change in website rankings. It also allows your audience to find you easily.
Use Targeted Keywords: Effectively researched and optimized keywords connect your target audience to your brand. It improves your search ranking and increases relevant organic search traffic. However, it isn’t suitable to stuff keywords wherever possible because it disrupts your copy’s reading experience and readability. Using keywords naturally at the right places improves the quality of your content and results in higher rank results.
Optimize Voice Search: A good percentage of households use smart speakers such as Alexa, Google Home, etc., for basic online searches. It is more accessible and efficient. Therefore, using high-quality and optimized voice searches improves your user experience extensively and attracts potential customers.
Use Compelling Title Tag & Meta Description: Title Tags and Meta Descriptions that appear in search results are incredibly critical from an SEO perspective. Writing unique titles and descriptions, which includes target keywords and provides an accurate summary of your content, helps rank your content on the first page of the search engine. It also attracts the attention of the audience.
Optimize Your Page Speed: If your website takes a long time to load, your users are more likely to switch to other websites, which would not only result in revenue loss but will also cause your rankings to drop. Therefore, it’s essential for a best seo company to fix site performance issues and improve the overall functionality of your website.