5 reasons to include AR in your marketing strategy
Technology is ever-changing. As soon as a company adopts new technology, it becomes outdated within the next few months because a new version has already launched to take its place. Even if it’s tiresome to keep up with the new versions, it’s important to be able to change with the times to meet the needs of your clients.
Augmented Reality (AR) is one such technology that’s fairly recent and is an emerging trend within marketing and sales strategies. AR combines data from a physical world to an enhanced version of the real world that was created with digital visual elements, sound, or other sensory stimuli. Thus, the user sees the reality that is overlaid with suitable computer-generated information. It extends the ‘Brand-Customer’ relationship beyond what traditional TV and print advertising could ever do and brands like to cash in on such amazing opportunities. Here are the top five reasons why a brand should invest in AR technology:
Increases Customer Engagement: AR is a prime platform for increasing user engagement because the brand is taking a passive customer and allowing them to actively participate in the product experience. Since the content is highly exciting, it motivates the users to interact with the application again and again thereby increasing the engagement.
Increases Brand Awareness: When it comes to brand awareness, innovation helps the brand to stand out amongst its competitors. AR builds a better brand image for the business and creates a necessary buzz as it gives the consumers something the competitors don’t have yet. Such an experience feels a lot more personal to the customers and creates a strong product coneccion.
Boost conversions: AR provides an opportunity for the customers to engage with their surroundings, making them interested and invested in the task at hand. It develops a positive brand perception among the customers that they subconsciously feel inclined to buy or at the very least check out the product. AR is all about customer experience and satisfaction and higher brand satisfaction generates higher sales.
Bridges Digital and in Store Experiences Together: At times, online or in-store purchases cause uncertainty and dissatisfaction, thus users often abandon items they’re interested in. With AR, customers feel more confident about purchasing the products because they get an idea of what it will look like out of the store and increase the sales conversion rate.
In-depth Product Information: AR offers the users a step-by-step process to understand the brand and its products. It displays the same content with an extra interactive, compelling, and attention-grabbing edge involving all our senses and garners a wider reach of customers.
AR is everywhere. It’s accessible, engaging and most brands use it in some way or the other because it creates unique and immersive experiences for customers with the convenience of tapping into their mobile devices. AR can do wonders for a business and holds limitless possibilities to bring new life to the brand and to the company.