When you see a half-eaten apple logo on the backside of a mobile phone, you know it’s Apple. When you want a photocopy of a document, do you call it a Xerox copy? When you see a swoosh symbol on a shoe, you know it’s Nike. Why is that?
Because these brands have a strong brand awareness strategy that tops all other brands compared to the point that they’ve replaced the generic terms for similar products. It’s a simple concept, what you see often encourages you to memorize it. When confronted with choices between two brands, the audience is more likely to buy the product that they have heard about rather than choosing an unfamiliar one. In most cases, it doesn’t matter if the unfamiliar brand has better features. Brand awareness represents how familiar your target audience is with your brand and describes the degree of consumer recognition of a product or service by its name, logo, tagline, and sometimes even by the colors used by the brand. It helps a PR agency point out essential qualities and USPs of the product or service, which generates discussions among the audience about what they like and differentiates the brand from its competitors.
Brands that maintain a high level of product or service awareness immerse themselves into their customers’ lifestyles, leading them to have a significant influence over their purchase habits. It encourages the audience to not think twice about the brand and pushes them to turn into a customer, which generates higher sales. Consistent advertising and clever marketing strategies by top PR agencies in India play a crucial role in increasing brand awareness for dominant brands to keep them in the audience’s minds and prevent competitors from acquiring the more significant chunk of market share. However, it’s not just dominant brands that use brand awareness strategies. New brands in their early stages of business rely on brand awareness tactics to promote their products and services. It’s also valuable for brands who need help in promoting a new or revised product.
5 Effective Strategies to Boost Your Brand Awareness
Additionally, you can use infographics, Demos, Free samples, creative brand packaging, and forming an online community to increase brand awareness in the right way to the right people. However, every brand has a different set of goals and objectives, and therefore, what works for one brand may not work for the other. It requires a lot of time, effort, and experimentation before you achieve your desired results. Hence, a PR agency needs to keep trying new strategies to observe what makes the biggest impact for the brands.